Betty Soldi Studio creates visual stories that ignite artistic sparks.
A visionary atelier working with words, flourishes and images, forging bespoke artistic calligraphic designs for emotionally and intellectually compelling multi-faceted experiences, products and settings.
The Studio works with an array of luxury brands, artistic institutions and private commissions - harnessing our innate artistic intuition to bring their products, values and objectives to life with consultancy ranging from packaging to brand content, creative thinking to art direction.
Descending from a Florentine family that has been handmaking fireworks since 1869 and after many years of living in London, the design consultancy studio and art atelier is now nestled in the heart of Florence, Italy. Here, the essence of Renaissance Humanistic thinking infuses bespoke visual arts projects, creative direction, lifestyle objects, stationery and packaging collaborations.
A starry-eyed perspective has also led her to co-own and be the PR brand guardian for four boutique hotels in the stylish centre and more artistically quirky Oltrarno area of Florence.
Betty Soldi is the author and designer of the book Inkspired, published in 8 languages.
