Betty Soldi is a wordsmith, calligrapher, designer and creative thinker with a multi-faceted approach to a constellation of imaginatively inspired projects.
Descending from a Florentine family that has been handmaking fireworks since 1869, her uniquely original calligraphic style merges a heritage of design references with modern intellect for emotionally compelling branding, bespoke visual arts projects, graphic design communication, lifestyle objects, stationery and packaging collaborations.
After many years of living in London, she now has a design consultancy studio in the heart of Florence, drawing in like-minded skilled collaborators for custom projects and sensorial experiences.A starry-eyed perspective has also led her to co-own and be the PR brand guardian for four boutique hotels in the stylish centre and more artistically quirky Oltrarno area of Florence.
Betty Soldi is the author and designer of the book Inkspired, published in 8 languages.
A cluster of original thinkers, designers and dreamers illuminate the design consultancy studio, developing creative concepts for emotionally intelligent brands. Driven by meaningful intuition and insight, the studio - immersed in a Florentine secret garden - nurtures fashion and lifestyle art direction, design projects and personalized experiences with creative integrity.
